Monday, January 17, 2005

Associations for Everything

by Tom Bozzo

The National Association of Subrogation Professionals offers a Certified Subrogation Recovery Professional designation, according to the hiring-and-promotion box in the State Journal business section.

The NASP web site violates the First Law of Trade Association Web Site Design by failing to explain to visitors who happen not to be an insurance law professionals what subrogation means and why we should care. Compare big PhRMA's home page, which does not fail to offer a link to "straight answers" (PDF) regarding pharmaceutical marketing and promotion. That's why Billy Tauzin makes the big money (not really)!

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