Thursday, May 24, 2007

Sales to the Mathematically-Impaired

by Ken Houghton

Following up to Tom's comment mentioning that Peet's is served in Select Cities, I find this page offering their Coffees of the Americas.

Note that $10.95 + $10.95 + $12.95 < $37.95. Clearly, like the $100 bill on the sidewalk, this page does not exist.

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Comments:
I guess the question is what's the own-price elasticity of demand for the gift box.
 
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