Thursday, July 26, 2007

Children of Military Families Are Not Welcome

by Ken Houghton

Via Dr. Black:
Join Unity08 leadership in studying cultural opinions at a series of unique research sessions. These sessions will use a divergent approach that lasts three hours, so all participants will need to confirm they can meet the following six criteria:

I agree to participate as a volunteer;
    I confirm I will be able to stay for the full three hours and not leave the session early;
    I have not, nor has anyone in my household or immediate family, worked in advertising or market research;
    My mother was born in the United States;
    I was born in the United States and lived in the US until at least the age of 15; and,
    Both my mother and I spoke in American English when I was growing up.

So if your family was stationed overseas because you had a parent or two serving in the military, forget it.
This is a study of our politics, leadership and government, and it's larger than any one campaign!

A serial-comma killing, anti-immigrant party that disrespects military service. Don't we already have one of those?

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There are several studies going on at the same time here at Unity08. I will do my best to explain how they are different and how they are related.

The "onsite" sessions are not part of the American Agenda, which is the process by which all Unity08 members will rank the crucial issues facing the country. The American Agenda will take place through a series of "online" studies (starting today and being distributed over the next week). No one is being excluded from the American Agenda. In fact, it is the very first opportunity for every member to vote.

The onsite sessions are meant to help us, through a research partnership, determine how generations of experience within the American culture have dealt with political change. When your parents were children, how did your grandparents talk about or introduce you to politics? Were politics a family issue or shunned from the table? Furthermore, when you were a child, how did your parents introduce you to politics?

Within the American culture, these experiences have shaped where we are at and how we feel, politically. In other words, these past experiences have shaped our present opinions. Our research team has proven that there are differences between someone that has been shaped by generations of American culture versus someone who has been shaped by various cultures, and we are looking to apply that theory to politics in this country.

Our research does not discount or value one of these over the other. We are simply starting with lineage that has been within American culture over the prescribed criteria. Our researchers have also indicated, actually, that those who have "chosen" the American culture have slightly different motivators than those who have been "living in" American culture for generations. We are looking to define those motivators - to find the keys from those who have been here for generations - that can form the base messaging for what we need to do to fix the country. Then, we can build from that message for those that have more diverse cultural backgrounds and experiences.

Bob Roth
VP Online Marketing, Unity08
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