Friday, January 12, 2007

Not even a second thought, just a lost marketing opportunity

by Ken Houghton

I'm all for service members (or anyone else) posing for Playboy; as my mother-in-law said, "They're only willing to pay you for it for so long."

But doing so in (part of your) uniform is such an obvious violation, that I defer to August:
let's pre-emptively drop the disingenuous suggestion that the Army was just going to chuckle about it and that they're outrageous prudes for saying it's a breach of protocol.

However, I feel we should note the loss of a marketing opportunity here:
"This staff sergeant's alleged action does not meet the high standards we expect of our airmen, nor does it comply with the Air Force's core values of integrity, service before self, and excellence in all we do. It is not representative of the many thousands of outstanding airmen who serve in the U.S. Air Force today," [Lackland AFB spokesman Oscar] Balladares said, reading a statement.[emphasis mine]

When you're at least 12,000 troops short of the announced goal, and are about to ensure that no one ever wants to be a reservist again, would it hurt to suggest that the soon-to-be-former Staff Sergeant was representative, though her actions are well beyond the pale?
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