Friday, June 09, 2006

A Reason I Continue to Read Brad DeLong's blog

by Ken Houghton

Not only are his defenses of N. Gregory Mankiw occasionally accurate, but there are the posts on not-necessarily-economic subjects such as coffee, which lead to another data point that may support my theory that the recent productivity growth in the U.S. economy is sparked not so much by IT as by the proliferation of the anti-coffee Starbuck's.
Caffeine is known to increase arousal, attention, and information processing....These results show that caffeine can increase the extent to which people systematically process and are influenced by a persuasive communication.

Can it be coincident that "Arabian Wine" arrived just before the Age of Enlightenment?
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